RD:IR welcomes AA plc as a new client

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RD:IR is delighted to announce that AA plc (“the AA”) will be employing our investor relations services with immediate effect.

The AA is one of the UK’s best known and most trusted brands and the country’s largest breakdown cover organisation. With over 40% of the market, the AA responds to an average of 10,000 breakdowns every day. The company’s products and services are split into three distinct areas including roadside assistance, insurance services and driving services.

RD:IR has been employed by the AA to analyse its share register, ensuring that the Board, Senior Management and IR team are able to understand exactly who are their shareholders.

The AA IR team will also be taking on RD:IR’s proprietary online IR platform, IR InTouch, which combines rigorous shareholder analysis, targeting, in-depth investor profiling and tailored IR contact relationship management. IR InTouch will provide the AA with the data, functionality and reporting to manage its investor relations communications across its entire range of audiences.

Richard Davies commented, “We are thrilled to include the AA in our list of clients. We look forward greatly to helping the IR team by way of a range of our supporting services”